What is Bounce Rate in Google Analytics

What is Bounce Rate in Google Analytics

What is Bounce Rate?

A “bounce” happens once somebody visits your website and leaves while not interacting more along with your site. Your bounce rate shows you the proportion of your guests World Health Organization bounce off of your website.
By default, Google Analytics considers a traveler to possess interacted along with your website if they visited a minimum of one further page.
The bounce rate you see in your summary report on Google Analytics is your site-wide bounce rate.

Why High Bounce Rate is bad Things?

If the success of your website depends on users viewing quite one page, then, yes, a high bounce rate is dangerous. for instance, if your home page is that the entrance to the remainder of your website (e.g., news articles, product pages, your checkout process) and a high share of users area unit viewing solely your home page, then you don’t desire a high bounce rate.
On the opposite hand, if you have got a single-page website sort of a diary, or supply different varieties of content that single-page sessions area unit expected, then a high bounce rate is dead traditional.

GOOD BOUNCE RATE

Many different variables verify what a “good” bounce rate is.
Things like your business sort, industry, country, and also the sorts of devices your guest's area unit exploitation all influence what a decent average would be for your website.
For instance, Brafton found that the common bounce rate is fifty eight.18%. However, their analysis shows that bounce rates area unit higher for B2B businesses than B2C businesses.If you’re still unsure regarding the bounce rate you ought to be targeting, Google Analytics will assist you to to figure it out.
Google Analytics provides you a fast image of the common bounce rate for what it believes is your trade. It will this by benchmarking.
First, you wish to line up benchmarking in Google Analytics.
Under the admin section, click on “Account Settings” and so check the “Benchmarking” box.
I hope this lecture is very helpful "What is Bounce Rate in Google Analytics".

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